The five trends in public relations are: Content, Ads, Customer Loyalty, Influencers, and Customization. This year made me wonder what PR and marketing is really about. The shifts we are witnessing are re-defining our professions, strategies, budgets, and even the skillsets we will need to succeed … and the changes are just beginning. I could …
FIVE PR AND MARKETING TRENDS TO WATCH IN 2018 AND BEYOND Read More »
Many entrepreneurs who understand the need for having a website are doing it themselves with freebie web hosting that comes with free drag and drop page builders. However, there are still a lot of small business owners who do not believe they need a professional website or even a website at all. They’ve either been …
9 reasons why your business NEEDS a professional website Read More »
The flow of leads moving from marketing to sales to close is often described as a funnel, with many potential customers entering the top, and the field slowly narrowing as less qualified leads opt out. But what if your small business’s funnel is more of a sieve, allowing perfectly good leads to slip through before …
4 tips to prevent leads from slipping out of your sales funnel Read More »
Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? A: That’s a good question. In fact, it’s one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let’s flash back …
Web builders are basically a magic toolbox for non-web designers. What was once out of people’s reach can now be grasped with just little effort. But there are things that web builders can’t do that web designers can. The question now is, should you hire a web designer to make your website for you or just use a web …
Should You Hire A Web Designer Or Use a Web Builder? Read More »
Normally at the end of the month, we do a wrap up of the past few weeks of blogs, this month however we’re changing it up a bit. The biggest news to hit online marketers in a LONG time is the General Data Protection Regulation (aka GDPR); in fact on May 25 (the deadline to be compliant) I …
When it comes to strategies for your brand/business, content marketing is extremely effective and extremely necessary. The fact is that you won’t get very far without a content marketing strategy. That applies to all businesses, including business to business (B2B) and business to consumer (B2C) businesses, although your approach to content marketing will be different …
What You Need to Know About B2B Versus B2C Marketing Read More »
Marketing Automation is one thing that I would put up there with the 7 wonders of the world. Just as good as the concept of compounding that Einstein talked about. I try (in every aspect of my life) to automate everything possible. And you should too. This is why many people believe me to be …
Generating new leads is tough – you need to be out there hustling, networking, creating, and following up every day. There are amazing tools, such as lead magnets, that can work for you with minimal effort once created. But as we know, its easier to sell to an existing client, than to bring in a …
How to Sell More to the Clients You Already Have Read More »
If you’re new to marketing automation, you might want to think about how you and your team will want to adopt those automated processes in the right way. Considering how the marketing automation industry is growing with increased adoption rates, it’s important to ensure automation is done efficiently. For starters, let’s consider a few statistics: …
3 Things to Consider While Selecting Your Marketing Automation Tools Read More »
