The five trends in public relations are: Content, Ads, Customer Loyalty, Influencers, and Customization. This year made me wonder what PR and marketing is really about. The shifts we are witnessing are re-defining our professions, strategies, budgets, and even the skillsets we will need to succeed … and the changes are just beginning. I could …
FIVE PR AND MARKETING TRENDS TO WATCH IN 2018 AND BEYOND Read More »
The flow of leads moving from marketing to sales to close is often described as a funnel, with many potential customers entering the top, and the field slowly narrowing as less qualified leads opt out. But what if your small business’s funnel is more of a sieve, allowing perfectly good leads to slip through before …
4 tips to prevent leads from slipping out of your sales funnel Read More »
When it comes to strategies for your brand/business, content marketing is extremely effective and extremely necessary. The fact is that you won’t get very far without a content marketing strategy. That applies to all businesses, including business to business (B2B) and business to consumer (B2C) businesses, although your approach to content marketing will be different …
What You Need to Know About B2B Versus B2C Marketing Read More »
If you’re new to marketing automation, you might want to think about how you and your team will want to adopt those automated processes in the right way. Considering how the marketing automation industry is growing with increased adoption rates, it’s important to ensure automation is done efficiently. For starters, let’s consider a few statistics: …
3 Things to Consider While Selecting Your Marketing Automation Tools Read More »
