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4 Reasons Why A Remote Workforce Is Better For Business

The remote workforce trend shows no signs of slowing down. Owl Labs conducted a survey and found that 16% of global companies are now fully remote and 52% of employees around the world work from home at least one day a week. Although there are challenges that come with hiring and organizing a remote workforce, the reality is working …

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FIVE PR AND MARKETING TRENDS TO WATCH IN 2018 AND BEYOND

The five trends in public relations are: Content, Ads, Customer Loyalty, Influencers, and Customization. This year made me wonder what PR and marketing is really about. The shifts we are witnessing are re-defining our professions, strategies, budgets, and even the skillsets we will need to succeed … and the changes are just beginning. I could …

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4 tips to prevent leads from slipping out of your sales funnel

The flow of leads moving from marketing to sales to close is often described as a funnel, with many potential customers entering the top, and the field slowly narrowing as less qualified leads opt out. But what if your small business’s funnel is more of a sieve, allowing perfectly good leads to slip through before …

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What You Need to Know About B2B Versus B2C Marketing

When it comes to strategies for your brand/business, content marketing is extremely effective and extremely necessary. The fact is that you won’t get very far without a content marketing strategy. That applies to all businesses, including business to business (B2B) and business to consumer (B2C) businesses, although your approach to content marketing will be different …

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